Posnania wins two golden prizes at ICSC Solal Marketing Awards
A flagship investment of Apsys in Poland, Posnania, won two gold Solal statuettes during the ISCS Solal Marketing Awards gala in Vienna. Two campaigns – the grand opening of Posnania and a brand awareness project – gained the jury’s highest recognition.
“According to our motto – “Iconic places” – we try to create and implement innovative projects that go well beyond the established schemes and set the industry trends, so we are especially happy that our efforts are recognised and appreciated not only in Poland,” – said Agnieszka Juszkis, marketing director of Posnania.
Posnania also won the main Solal prize in the category of brand awareness – for the IN POSNANIA project. This campaign aimed at challenging the existing perception standards of a commercial facility.
Posnania is the latest flagship project of Apsys in Poland. The centre was opened in October 2016. At 100,000 sq. m. of modern retail area, there are 300 local and global brands including fashion, services, restaurants and cafes, a multiplex, a billiard club and a bowling alley, a fitness club with a swimming pool and playgrounds for children. Posnania distinguishes itself by offering a wide range of services, including “collect & try”, “hands free shopping” and “valet parking”, as well as special services dedicated to families, cyclists and drivers. In Posnania, the customer service (including the use of new technologies), multimedia, design, and architecture create a unique “customer experience.”
Press release by APSYS.